The explosion of diverse media coverage continued well after the August premiere of the Yamato movie as the boom expanded and brought anime into Japan’s mainstream entertainment culture. Soon, seemingly everyone had something to say about it.

Continue reading →

As summer gave way to fall, Yamato‘s fortunes just kept on climbing in an unprecedented increase in demand. Media attention widened and deepened as it became increasingly obvious that Yamato had evolved from fad to phenom and was here to stay.

Continue reading →

The whole world changed for the better in August 1977, and that is not an exaggeration. With the August 8 premiere of Space Battleship Yamato, the entire anime industry in Japan experienced a seismic shift that still gives us aftershocks today. In this report we’ll go through that pivotal month one step at a time and see how the future began.

Continue reading →

It is no exaggeration to state that the period covered in this report was the most pivotal time in all of Yamato history. The movie that would change everything was already in production as the year began and there was low-level buzz about it, but getting that movie in front of the public was the key to everything that followed.

Continue reading →