As 1978 approached its midpoint, Yamato fever was heating up. The publicity campaign was just starting to ramp up, but production was running at full speed as the premiere date loomed ever closer. Here’s everything that brought us to the end of June, a period that included major announcements and the birth of anime journalism.
The new year brought new products, the birth of the official fan club, continued media attention, and a trickle of news about Yamato Part 2 that only vaguely hinted at the rush of preproduction activity behind the scenes. Here is an extensive record for the busy first quarter of 1978.
If we were to name this specific stretch of Yamato history, the appropriate word would probably be “Afterglow.” The feature film was still burning up the box office after three months, media coverage was still very active, and important new things arrived to firmly plant Yamato‘s flag into the soil of the future.
The explosion of diverse media coverage continued well after the August premiere of the Yamato movie as the boom expanded and brought anime into Japan’s mainstream entertainment culture. Soon, seemingly everyone had something to say about it.
As summer gave way to fall, Yamato‘s fortunes just kept on climbing in an unprecedented increase in demand. Media attention widened and deepened as it became increasingly obvious that Yamato had evolved from fad to phenom and was here to stay.
The whole world changed for the better in August 1977, and that is not an exaggeration. With the August 8 premiere of Space Battleship Yamato, the entire anime industry in Japan experienced a seismic shift that still gives us aftershocks today. In this report we’ll go through that pivotal month one step at a time and see how the future began.
It is no exaggeration to state that the period covered in this report was the most pivotal time in all of Yamato history. The movie that would change everything was already in production as the year began and there was low-level buzz about it, but getting that movie in front of the public was the key to everything that followed.
1976 was a slow year for Yamato. As “super robots” took over the anime landscape, Yamato fans probably despaired that their show was over forever. In fact, the most important action was happening under the surface, destined to change everything. But for now, let’s see what got Yamato fans through this year of dim prospects.
Even before the first TV series concluded, the next and most important phase of Yamato history began: the “redemption year.” Its driver was an unexpected force that would slowly but steadily change everything for the better. The name of that force was “fandom.” In 1975, that force took shape for the first time.
This series answers the question, “What if Cosmo DNA existed in real time during the production years?” Everything is chronicled in the order it all happened, bringing history to life in a whole new way. First up: the prehistory of Yamato all the way up to the end of “origin year” 1974. [2 pages]
